Haute Looks: The Air Jordan XI Cool Grey

For many guys, collecting sneakers can be more than just a hobby, but a way of life. Men and boys all over the country search for the latest sneaker before their release in hopes to get their hands on the newest and hautest shoe. Guest blogger Andrew Marano gives us the scoop on the latest Jordan Cool Grey XI sneakers.

The Air Jordan brand seems to not only be masters of shoe design but marketing as well. They obviously realize that the Air Jordan XI is the most iconic signature sneaker in its legendary line, designed by the legendary sneaker designer Tinker Hatfield, and worn by “his Airness” Michael Jordan while he was still in the NBA. Last year Jordan brand released the popular “Space Jam” colorway of the Jordan XI. The nickname Space Jam comes from its appearance in the 1995 Warner Bros. movie “Space Jam” where Michael Jordan enters the cartoon world to team up with Bugs Bunny and friends to take on the “Monstars” who stole the talents from then NBA superstars such as Patrick Ewing and Charles Barkley. In the movie Michael Jordan can be seen wearing the Black/Varsity Royal-White colorway of the Jordan XI thus dubbing the shoe as the “Space Jams”. This year Jordan Brand will be releasing another pair of Air Jordan XI for 2010 in the Cool Grey colorway.

The Space Jams were re-released (retroed) on December 23, 2009 to thousands of Air Jordan fans and collectors all over the world. Hundreds of people stood in the cold on December 22, 2009 awaiting the huge midnight release of this iconic sneaker. Needless to say, the shoe was basically sold out by the time retailers opened their doors the following morning on the actual release date. Acknowledging it’s success, Jordan Brand announced in the summer of 2010 that they would be releasing the Jordan XI in the “Cool Grey” colorway, just in time for Christmas once again, on December 23, 2010. This colorway of the Jordan XI is unique because it was not an original color of the XI that was released in 1995. It was released on March 3, 2001 as a “retro +” colorway, meaning although the sneaker design had been previously released, the color scheme was brand new. It is known among sneaker communities that this original Cool Grey XI release was the biggest retro release Jordan Brand had ever done. Every sneaker store across the country sold out in less than an hour. With an original retail price of $125 in 2001, these Cool Grey XI’s have fetched up to $400 on eBay.

With the “re-retro” of the Cool Grey XI shoe only days away, some avid Jordan fans and collectors have already started camping out at their local malls to secure their spot in buying a pair. The retail price of these almost 10 year old sneakers is $175 and is considered a general release. This means that all major Jordan Brand accounts (Finishline, Footlocker, Footaction, Champs, Eastbay, etc.) will receive a multiple pairs of every size. The problem is that because this is such a sought after sneaker, there is still not enough to go around. Be sure to contact your local sneaker retailers for information on the release. Some store are doing reserves while others are doing a first come first serve midnight release on the eve of Christmas Eve. Thanks to a local “connect” I was able to get my hands on these beautiful shoes a few days early. Check out the pictures to decide whether or not you will be among the chaotic sneaker heads lined up to purchase a pair.

The shoe comes in a special edition slide out box with plastic (grey) shoe trees instead of the usual sneaker paper used on all Jordan Brand sneakers. There is also a plastic inside box cover which reads “Tinker made them shine. Mike made them fly. You made them iconic”, as a thank you from Tinker Hatfield and Michael Jordan to the fans, whom made the Air Jordan XI such a huge success.

Here is a video of the original release of the Cool Grey’s in 2001.


Article by: Andrew Marano



One Response to Haute Looks: The Air Jordan XI Cool Grey

  1. HAUTE NYC says:

    Great article Andrew! Who know how extensive the process was just for a pair of sneakers!

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