Music Monday: Vic Latino
December 27, 2010 Leave a comment
Radio personality & DJ, Vic Latino has been well known in the music industry for several years. Vic Latino has appeared on various radio stations including, ABC, NBC, and FOX. During his 5 year residency at WKTU 103.5, Vic was able to reach #1 on the New York airwaves amongst one of the hardest age groups, men ages 25-54. Now, Vic Latino holds down his hometown of Long Island on his morning show, Vic Latino’s Neighborhood on Party FM. In this Music Monday feature, HAUTE NYC chats with Vic Latino about his love of music.
HAUTE NYC: How did you first start out in the music industry? Did you always look to become a DJ or a radio personality?
Vic Latino: I started out as an intern for Ed Lover and Doctor Dre when they were at MTV. Actually, it was an opportunity that became available, I fell in love with it and never looked back.
HAUTE NYC: You have been very successful in electronic dance music, and are signed to ULTRA Records. What do you look for in a song when creating a new ULTRA DANCE album? Is there a lot behind the decision making process?
Vic Latino: I look for songs that are commercially successful when choosing the first cd. Songs on the second cd are more of a representation of what today’s electronica sound is.
HAUTE NYC: What has been the greatest experience of your career so far? Why?
Vic Latino: Everyday in the radio/TV and music business lends itself to a great experience for me. I have been able to take my career full circle, from an intern to now an owner of my very own radio group. I am constantly surrounding myself with smarter more educated people which are constant avenues of education for me. To me that is the greatest experience for me, the constant education I receive form my peers in the industry.
HAUTE NYC : The majority of your career has been based in New York City. Has there been any significant changes in the music audience in NYC as far as what listeners want to hear?
Vic Latino: The NY scene as much as it seems has changed, really has not, in fact the only thing that changes in the scene is the way we receive our medium. In the past radio’s biggest competition was cassette tapes, then vinyl, then cd’s, them pp-3’s now i-pods, but at the end of the day we are all still enjoying music.
HAUTE NYC: You currently appear as radio personality for morning radio show, VIC LATINO’s Neighborhood on WPTY Party FM which is based in Long Island, NY. What do you like most about being a radio personality? Why?
Vic Latino: I love the energy that radio gives me, it allows me to be a part of the avenue that people receive music and news from, I am the voice that some people come to for music, for news, for information, or just that voice that people come to when they are having a stressful day.