Haute Looks: Mulberry Hits America
January 18, 2011 2 Comments
Liverpool correspondent, Jenni Fleet gushes over the newest UK sensation to hit the states, Mulberry.
Mulberry is an iconic English heritage brand that we’ve well and truly fallen for here in England. They’re not too ‘on trend’ classic handbags make the top of every fashion girl’s wish list and their pretty tea dresses are what we all dream of wearing while we float around our English manors drinking tea from china teacups.
The brains behind the brand, and the iconic Alexa handbag, also understand that Mulberry is the type of ‘go to’ for the girl that can only afford one major spending spree on a handbag. While having the connotations of grandeur and English luxury, it also appeals to all, especially their handbag department. The infamous Alexa handbag, named after TV starlet Alexa Chung who rocked the fashion world in 2009, was sold out everywhere the minute it went on sale. It’s classic, timeless satchel style shape made it practical yet oozed with glamour at the same time. It became the type of bag that you could take anywhere which would give your outfit a little bit of oomph – especially when they came out in an array of colors. For the third year running, the Alexa has made its debut, this time in a mouth watering watermelon color, perfect for the summer months that lay ahead.
Although the Alexa won’t be going anywhere anytime soon, it has found itself a little competition. Welcome the Mulberry Tillie. The quintessentially British bag is somewhat similar to the Alexa, but has more of a glamorous, Upper East Side appeal, especially the light peach colored one, which fits perfectly with the announcement of Mulberry increasing their US presence. Currently only operating from two small stores in NYC – one on Bleecker St & one on Madison Avenue. Mulberry has also announced the arrival of their new flagship store at 132 Spring Street. I’m sure Mulberry fever will catch on stateside in no time, every fashionista needs a bit of British on her arm every now and again and seeing and Prince William is off the market – what else is there left to do?
Article by: Jenni Fleet
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