Haute Looks: TopShop
February 17, 2011 3 Comments
UK correspondent Jenni Fleet tells us about an English girl’s obsession, TopShop.
For us in England, TopShop is every girl’s ‘go to’ when they need to add a little something to their wardrobe. Each day, I click my bookmarked tab to see what is new in and what I’ll be adding to my basket.
The reason it works so well is that it appeals to us all. It’s the first port of call if you need a basic jersey tee, or a Saturday night dress, and now more than anything – a place to stock up on some fantastic colored nail varnishes.
With collaboration collections from the likes of Christopher Kane, Stella Vine and model Kate Moss, TopShop successfully made their name as the leading high street brand. For every girl in England a visit to London meant only one thing; TopShop Oxford Street. Covering five floors which house a nail bar, a hair salon and a cafe, it is every girl’s dream come true. The summer of 2009 seen TopShop open its ‘Manhattan style’ concept store in my city, Liverpool. It is the second largest store in the country and houses a Kurt Geiger concession, a Scin beauty bar and it’s very own personal shopping experience. Sometimes I find myself aimlessly wandering around, indulging in the latest trends whether that be Snake Valley, Graduation or Swedish Summer that are the current trends running in store.
My obsession took full hold when I started working there part time while studying for my degree. Every three months, we would get uniform allowance, with a breathtaking 60% off. It was like Christmas come early every time! But it seems as though TopShop fever is certainly catching. Since its debut in New York on April 2nd 2009, celebrities and ‘It girls’ alike have jumped on the TopShop bandwagon. City girl, Olivia Palermo can often be spotted mixing TopShop pieces in with designer, alongside Rihanna and Jessica Alba – and you can’t really blame them! While consistently being on trend, they cater for everyone. Skinny jeans may not be your thing, but you’re sure to find something else. I’m a sucker for TopShop dresses. Pastel colours, pretty lace, over the top florals and anything with a peter pan collar! Sir Phillip Green deserves a pat on the back!
Article by: Jenni Fleet
HAUTE NYC 2011