On the Street: Haute Eats on a Budget

Magen Martin knows New Yorkers, well everyone, need to hold onto any extra penny they can these days. Check out her tips to eating haute on a budget.

Listen up fashionistas. Now you can still go out on the town and not be concerned about pinching pennies. Companies such as Groupon and BlackboardEats, offer daily discount deals for various services that allow you to have fun while saving money at the same time.

BlackboardEats markets themselves as having “unreal deals at the best restaurants.” This website offers free deals that are e-mailed on a daily basis with a pass code to different restaurants depending on the city you select. They currently service the NYC area, LA, SF and also have an everywhere section which focuses on online food stores. Some recent NYC deals featured the following restaurants: Cipriani Wall Street, Ardesia, Bacaro, La Lucha, and Da Silvano. The daily deals often include a certain percentage off dinner or lunch or a complimentary appetizer with the purchase of an entrée. Some deals have even included a free bottle of wine.  The deals expire a few weeks from the purchase date, so you’ll have to be sure not to miss out. A service like this is great for anyone who is on a budget but still wants to hit the town.


Da Silvano | Image from: ontheinside.info | located: 260 Avenue of the Americas NY. NY 10012


Groupon on the other hand, offers a variety of deals and services. I’ve personally used this site a handful of times for various savings such as discounts on nail salon services, restaurants, and vehicle repair services and even discounted gift cards for clothing stores such as American Apparel. Like BlackboardEats, you sign up for the daily deal, if you are interested in the deal you go ahead and purchase it, the deal is then e-mailed to you, you print out the coupon and provide it to the vendor at time of use.


Raquel, an avid Groupon user, had great reviews on their services; “I wish I knew about Groupon sooner! They have great deals personalized to my taste and interests ranging from dining to fitness, it’s easy to use, and the prices are unbeatable, There’s so many things to do or new things i want to try, but it’s hard to come across an affordable way to experience it, Groupon is a great way to do just that!”

Groupon also caters to the major US cities. Hopefully BlackboardEats spreads its wings and reaches out to other US cities soon. I sure could use some discounts at some local trendy Miami restaurants. In the meanwhile, I’ll use Blackboardeats on my many travels to NYC, such a good way to save money while on vacation or business trips.


Article By: Magen Martin


On The Street: Snag a Heel in Brooklyn

Looking to purchase some very unique items for the person who deserve it most, yourself? For some shoe therapy, check out the one-of-a-kind designs from Mallory Musante Shoes this Saturday. This trunk shoe will be featuring Mallory’s fabulous hand painted shoes at  the Brooklyn Stone Boutique from 2pm-5pm. Enjoy some complimentary wine with the designer herself, courtesy of Georges Debouef.

Mallory designs and hand paints each one of her shoes, which can be purchased on www.mallorymusanteshoes.com. Each shoe has it’s own individual story, adding to the gorgeous designs of the shoes. Take a peak at some of my favorites.

Vivienne shoe $87.50


The Limited Edition shoe is absolutely stunning. I love the fierce tribal design and elegant detailing to the heel. 25 pairs are now available for Pre-Order for $185. Don’t miss out!


Article by: Angela Samartano


Photos from: mallorymusanteshoes.com

Haute Fashion: Get Chunky, In a Good Way.

Oh the weather outside is frightful, but these knits are so delightful. This season, get chunky, but not in your waistline of course! Chunky knits are not only fashionable this winter, but they are warm & cozy too. Whether your about to curl up by the fireside with a gingerbread latte or battling mother nature’s bitter chill, these knits are the perfect item to have in your closet.

A common concern that may come to mind in regards to chunky knits is that they tend to hide your curves, loosing your figure underneath all that material. Not to worry, this season’s styles may be loose fitting, but should always be paired with a fitted bottom. Leggings and skinny jeans are ideal for these looks to elongate your legs and balance the proportions of your silhouette. Loose fitted bottoms may give the illusion that you may of made one too many trips to the buffet line during the holidays.

Overall, these sweaters are the perfect combination of sexy and warm. They are also so versatile and comfy looking, makes me want to snuggle up in one right now. Here are a few of my favorite chunky knits for this winter.

ASOS.com Premium Twist Yarn Pom Pom Sweater $68.96



ALIOMI.com Gramp’s Lazy Day Sweater $54.00

French Connection “Nik Nak” Chunky Sweater bloomingdales.com $118.00

Rachel Rachel Roy Twisted Cable Cardi rachelroy.com $59.40

Zara.com Combined Greys Poncho $79.90


IMPROVD Drape Knit Cardi on Revolveclothing.com

Even your favorite fashion bloggers wear the look. Take a peak!

Rumi Neely of FashionToast.com in a Monki Sweater

Lindsay Calla of SaucyGlossie.com in a LOFT sweater


Article Written by: Angela Samartano


On The Street: FrockOn with Andreas Serna

In my previous post, I gushed over my lovely FrockOn filming weekend. I mentioned that our professional photos would be taken by Andreas Serna, photography and owner or sernastudios.com. Here are some more great shots of the FrockOn girls & myself that are too beautiful not to share. Great work Andreas!

Thank you Andreas!

Check us out on FrockOn.com!

FrockOn Love: Coming Together in New York

In the basement of a cute little coffee shop on Orchard Street, a group of young, driven, and might I add fashionable ladies gathered together over lattes and laughs. Only this occasion was a rare and precious moment in time where the whole FrockOn.com family was able to gather and meet in one place. Although most of us live miles away, the entire FrockOn team flew in to New York City this past weekend to shoot the pilot for our FrockOn reality show! We may of only met this weekend, but it felt as if it were an early Christmas with all our relatives home to celebrate.

Writer Maisie May Skidmore came the furtherest to be with us, flying in from London, England. As well as contributing to FrockOn.com, she always writes for her tumblr. account What Maisie Did. Another contributing writer who came a long way to meet the FrockOn family was Kendra Hagerman. Kendra, who exclusively writes for FrockOn, traveled all the way from Vancouver, Canada. Fashion blogger Collette Osuna, a contributing writer for FrockOn, also has been featured as MTV Style Blogger of the Week for her blog, Statements in Fashion. Collette, along with her daughter Chloe, flew into the big apple from Michigan for the weekend to contribute to the filming.

Andreas Serna, professional photographer of sernastudios.com, snapped away at us, snagging candid shots the whole way. Andreas is responsible for all of our headshots, as well as various images still to come!

In the coffee shop, we were joined by Alessandra Epstein, co-founder of ALIOMI, to gush over all of the fabulous designs she brought to share with us. I’m obsessed with their Kellan Studded Blazer, which can be purchased on ALIOMI.com. I need to get my hands on one of those!



After our coffee, we ventured out of the Lower East Side and headed toward a very special Christmas treat. The FrockOn writers all went to go experience the Rockefeller Center Christmas tree together. The trip really got me into the Christmas spirit, seeing how genuinely excited all the girls were to see New York during the holidays.

Just a day prior to our Manhattan excursion, we escaped from the bitter chill of winter in Brooklyn, where Melanie Pagani, co-owner and Editor in Chief of FrockOn opened her doors to the FrockOn family. I was also so happy to see the other half of FrockOn, Jacqueline Massacci. The FrockOn co-owner does not live in New York, so it is always a special treat to see her! Jacqueline, Melanie, along with all of the other girls are such a pleasure to work with. FrockOn contributors Geneva WhiteJanegila Wright, and Emily Plaskett were all in attendance as well for the occasion. It’s so surreal that about six months ago, we had not clue each other existed. Knowing each other only moments in real life, our virtual friends became our family.

With the help of our amazing video crew consisting of Producer, and owner of www.gourmetitalian.com, Brandon Villano and Director Erez Horovitz, we were able to film individual bio videos for our possible FrockOn reality show. I cannot wait to see the results! We gave everyone a taste of New York pizza, then we got a little spoiled. Karen Gorell of SpoilMeFashion.com graced us with her present and came fully prepared with tons of shiny things. She showcased and explained the jewelry available on SpoilMeFashion.com which included designers such as Samantha House, Carolyn Rafaelian, Anna Beck, Danielle Gibson & more. Be sure to check out this unique designs, as well as Karen’s post about her trip to meet us, only on spoilmefashion.com.

Each and every one of these individuals are an inspiration and I am so grateful to have met them. If this is what we can accomplish in such a short period of time, I am certain the world will be ours! Stay tuned !

Written by: Angela Samartano

Photos by: Angela Samartano

Headshot by: Andreas Serna www.sernastudios.com

Special thanks to Melanie & Jacqueline of FrockOn for all of your love and support!

Check out the reason behind the article on FrockOn.com

Artistic Imagery

Walking around Tribeca, I found this intriguing piece of street art. Love is the Answer is printed on a banner being held by what looks to be an abstract Albert Einstein. This same street art design is replicated in variations throughout Manhattan; some show a more realistic image of Einstein.  I love the contrast between the crimson walls and the seemingly faded artistry.

One of my favorite things about living in New York City is that it’s very likely to find something new everyday. I am fascinated by street art and believe it can inspire fashion. Even the simplest colors or patterns can catch your eye differently than the next person. Here are some looks that I would like to think were inspired by street art such as this. ❤


Diesel Collection F/W 2010

Forever21.com Striped Tube Dress / $24.80

ALIOMI.com // Fenix T-Shirt Dress $34.00

(sub)urban autumn

“I Can Make a Yankee Hat More Famous than a Yankee Can”

For the first time in his career, rap mogul Jay-Z is endorsing his beloved Yankees. Brooklyn-born Jay-Z teamed up with the NY Yankees to make the the Blueprint 3/Yankees clothing line, which will be available starting this week at Yankee Stadium. This is very exciting for New Yorkers who admire the man who said, “I can make a Yankee hate more famous than a Yankee can,” in Empire State of Mind. The clothing line promotes Mr. Carter’s “Blueprint 3” album while keeping the traditional Yankee colors of white and navy. Offering hoodies, t-shirts, and fitted caps, the limited edition collection is expected to sell out quickly. A close source made a call to Yankee Stadium to find out the collection will most likely be sold out by the time of the special concert at the new stadium featuring Jay-Z and Eminem this September.

Although Jay-Z is already connected to sports, being co-owner of the New Jersey Nets, this is his first venture with the Bronx Bombers. “Empire State of Mind” took New Yorkers by storm and became the un-official NY anthem after the performance between Jay-Z and Alicia Keys during the championship game this past year. Almost everyone I am acquainted with is a fan of both Jay-Z and the New York Yankees. I don’t think anyone will mind the home jersey that features S.Carter with the number 4, the same as Lou Gehrig. This is just another way Jay-Z shows his fans he stays faithful to New York.